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Digital Direct Manager -Europe

Iztok Franko

Website Qatar Airways

About the job

Qatar Airways (QR) have embarked on an exciting transformation journey to change how we interact with our customers. As part of this journey, we are now recruiting for the role of Digital Direct Manager – Europe, to support our 27 markets across Europe.

In this role, you will Manage the planning and execution of Digital Direct activities within the assigned Region. Takes a leading role in positioning QR.com as the customer’s preferred booking channel by ensuring relevant products and functionalities are available/sellable on the website and/or mobile apps. Ensures long-term growth of the online direct channel by displaying preferential content and inventory, key online developments and innovations in the industry. Research, identify and implements new partnerships with businesses within and outside the airline industry in order to provide exclusive benefits for digital direct bookers and enable channel shift from third party to digital direct channel.

Specific Accountabilities include

    • Support and implement the regional Digital Direct strategy for the assigned region, by providing regionalised inputs and insights to ensure relevance to the market context.
    • Work with Manager Digital and Marketing and Regional Team to develop a Digital Direct only campaign strategy aimed at serving preferential content, fares, products and features to make QR.com and mobile the customers’ preferred booking channel
    • Monitors closely the day to day Digital Direct operations of the team, ensuring that the team is aligned with the established processes and timelines and provides regular tracking and reports to the leadership teams in the Regions and Head Office.
    • Design, and develop product positioning and messaging for new and current products that differentiate QR.com in terms of price, quality and specific focus markets. Manage the full portfolio of products and defines the advertising channels, exclusive deals, preferential inventory in cooperation with Revenue Management.
    • Monitors the daily operational processes and procedures of Digital Direct and working with the Regional Digital Marketing teams to ensure that all campaigns / activities that are planned are aimed at driving sales to QR.com.
    • Continusly identifying new trends and opportunities to implement for QR.com, promote the direct online experience for our customers and achieve clear recognition as one of the leading direct travel proposition at Regional level
    • Analyzing consumer demand and behavior for rffectively market through campaigns new and existing products in an effort to influence conversion rate, sales and drive profitability for the direct channel.
    • Identify and implement leisure and Corporate CUGs via new partnerships, aiming at increasing online revenue through Digital Channels.
    • Keeps abreast with the latest products and technologies available in the travel industry and suggest implementation of new features, enhancements, products and content, especially on mobile app, aimed at
    • provide a differentiated unique experience and generating incremental direct revenue for the region.
    • Develop and cascade best practices of Digital Direct processes with various stakeholders (in assigned region)
    • Perform other department duties related to his/her position as directed by the Head of the Department.

Be part of an extraordinary story

Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community.
Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before.
Together, everything is possible


  • Bachelor’s Degree or Equivalent with Minimum 6 years of job-related experience
  • Strong experience required in Marketing as well as Digital
  • Previous positions in a managerial Marketing role is required.
  • Previous experience in Digital marketing is essential
  • Experience in corporate business acquisition, partnerships and Loyalty marketing is required
  • Overall Marketing fundamentals including Brand awareness techniques
  • Loyalty marketing techniques
  • Corporate business acquisition
  • Strategic thinking
  • Digital marketing techniques and advanced Mar-tech knowledge
  • In depth knowledge of all digital channels and sub-channels
  • Expertise in Acquisition, Converstion and Retention techniques
  • Expertise in all digital tracking and monitoring aspects as well as reporting tools

To apply for this job please visit www.linkedin.com.

Iztok Franko

I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands. Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.