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Digital Analyst

Iztok Franko

Website Air New Zealand

About the job

Kia Ora!

The Digital Analyst role is an exciting opportunity to become part of a Digital Analytics & Optimisation team that is supporting Air New Zealand in becoming a best-in-class global digital airline. The team provides Air New Zealand with recommendations on how to optimise customer facing digital platforms and media activity and uses a variety of market-leading technology to measure, report on and improve performance.

Utilising quantitative and qualitative data to identify, test and implement growth initiatives, this role will support the expansion of a highly successful web, mobile and app testing and optimisation programme, driving sustained revenue and improving the digital customer experience.

About you:

  • The ideal candidate will understand user behaviour and have an idea of how people view and use websites, what can persuade users to act, and will be aware of psychological triggers.
  • You will have a passion for experimentation, thrive on analytics, and have a good command of one or more of the leading digital analytics platforms to leverage user behaviour insights and identify customer pain points. Furthermore, you’ll be familiar with advanced statistical methods, understand statistical significance and the importance of segmentation and sample size. You’ll be experienced in SQL for the manipulation of raw and aggregated datasets using Google BigQuery.
  • You’ll be good with people and able to confidently articulate insights to a wide stakeholder audience whilst being vocally curious and asking lots of questions – the right questions, to formulate the appropriate hypothesis for each test.
  • You will have the ability to tell good design from bad design and be able to articulate the difference, whilst being able to dissect, analyse and test designs.

Apply today!

At Air New Zealand, we are proud supporters of diversity and inclusion and believe that the people are our greatest asset. While everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We nurture an environment that is holistically inclusive, diverse and collaborative. We are firm believers in celebrating differences and encouraging a workplace and culture where you can be yourself and thrive. We encourage diverse applicants including people with disabilities and other access needs to apply for our roles.

If you have access needs and encounter any accessibility barriers in the standard recruitment process please contact the recruiter listed on this job advert, so adjustments can be made to allow you to participate equitably in the recruitment and selection process.

Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina. “Seek to bring distant horizons closer. Once near, seize them and make them your reality.”

To apply for this job please visit www.linkedin.com.

Iztok Franko

I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands. Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.