The English Copywriter will be responsible for creating engaging copy that aligns with Air Canada Vacation’s brand voice and company values at every touch point
The English Copywriter will be responsible for creating engaging copy that aligns with Air Canada Vacation’s brand voice and company values at every touch point. The English copywriter also creates and proofreads marketing, promotional and editorial copy for various departments across the company, including Marketing, Ecommerce, and more.
Contribute to the creation of copy for Air Canada Vacations campaigns (B2C & B2B), and marketing material including and not restricted to: newsletters, web assets (landing pages, banners and more), flyers, brochures, etc.
Participate in marketing campaign meetings with other key players to understand the company’s expectations relating to marketing content
Work with the in-house marketing and graphic design team to develop creative concepts
Work with the Ecommerce team to write engaging, SEO-driven and user-friendly content for the web
Write or review editorial copy (print or blogs) when requested
Review marketing material, including material featuring the Air Canada Vacation brand made by 3rd parties
Write copy in accordance with national and provincial advertising compliance standards and ensure those standards are met
Understand different language styles that appeal to various target markets
Maintain a clear and consistent brand voice
Stay in the know on marketing trends and competitors’ marketing activities, as well as web writing best practices
Other ad hoc copywriting requests
KNOWLEDGE AND SKILLS REQUIRED:
Qualifications: Undergraduate in Creative Writing, English, Communications, Journalism or equivalent
Has 2-3 years of copywriting experience
Has excellent communication and proofreading skills
Has experience developing marketing concepts
Can balance technical and creative writing
Possesses superior attention to detail
Autonomous, able to multi-task and meet deadlines
Is a strong team player
Has a high degree of accountability
Has excellent grammar and spelling skills (knowledge of Canadian spelling rules, a must)
I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands.
Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.
Diggintravel - Smarter Travel Marketing
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