[NEW] Digital Academy - the only digital training designed especially for airline professionals. Get more info here.

Select Sidearea

Populate the sidearea with useful widgets. It’s simple to add images, categories, latest post, social media icon links, tag clouds, and more.



Iztok Franko

Website Air Canada Vacations

The English Copywriter will be responsible for creating engaging copy that aligns with Air Canada Vacation’s brand voice and company values at every touch point. The English copywriter also creates and proofreads marketing, promotional and editorial copy for various departments across the company, including Marketing, Ecommerce, and more.


  • Contribute to the creation of copy for Air Canada Vacations campaigns (B2C & B2B), and marketing material including and not restricted to: newsletters, web assets (landing pages, banners and more), flyers, brochures, etc.
  • Participate in marketing campaign meetings with other key players to understand the company’s expectations relating to marketing content
  • Work with the in-house marketing and graphic design team to develop creative concepts
  • Work with the Ecommerce team to write engaging, SEO-driven and user-friendly content for the web
  • Write or review editorial copy (print or blogs) when requested
  • Review marketing material, including material featuring the Air Canada Vacation brand made by 3rd parties
  • Write copy in accordance with national and provincial advertising compliance standards and ensure those standards are met
  • Understand different language styles that appeal to various target markets
  • Maintain a clear and consistent brand voice
  • Stay in the know on marketing trends and competitors’ marketing activities, as well as web writing best practices
  • Other ad hoc copywriting requests


  • Qualifications: Undergraduate in Creative Writing, English, Communications, Journalism or equivalent
  • Has 2-3 years of copywriting experience
  • Has excellent communication and proofreading skills
  • Has experience developing marketing concepts
  • Can balance technical and creative writing
  • Possesses superior attention to detail
  • Autonomous, able to multi-task and meet deadlines
  • Is a strong team player
  • Has a high degree of accountability
  • Has excellent grammar and spelling skills (knowledge of Canadian spelling rules, a must)
  • Strong skills in Microsoft Office & Adobe Acrobat
  • Advertising agency experience an asset
  • Travel industry experience an asset
  • SEO writing experience a plus

To apply for this job please visit tre.tbe.taleo.net.

Iztok Franko

I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands. Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.