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Commercial Accountant/Analyst – Ancillary & Inflight Revenue

Iztok Franko

Website Ryanair

About the job

Ryanair Holdings plc (“Ryanair” or “the Group”) is Europe’s largest airline and the fourth largest airline in the world. The Group carries 165m passengers p.a. on more than 2,950 daily flights from 230 airports in 37 countries on a fleet of 500 aircraft. With 210 Boeing 737s on order, Ryanair will further lower fares and grow annual passenger volumes to 225m p.a. by 2026.

The Role

Ancillary Revenue is a core part of the profitability of Low-Cost Airlines and represents approx. 35% of total company revenue. Key sources include sales from Reserved Seating, Priority Boarding, Excess Baggage, Inflight Sales, Car Hire, Hotels, Fast-Track Security and Travel Insurance, amongst others. All of these products are sold via Europe’s No. 1 Digital platform in Travel attracting over 1 billion visitors per annum, the market leading Ryanair Mobile App with more than 45 million downloads, and CRM email campaigns ensuring customers are targeted with the right product at the right time.

In this role as a commercial and operational performance analyst, you will use your excellent numeracy skills to make a real difference to Ancillary Revenue performance of the Airline Group. You will be a senior member of the Ancillary team, with responsibilities for managing products and working closely with the Ancillary & Inflight team and Data Analytics & BI Teams to analyse sales trends and make sales improvement recommendations. A key objective is further building-out, and analysing reporting that will identify the key conversion drivers for each ancillary product. Vital to this role will be assisting the team translate this data into real implementable ideas that will drive conversion rates and pricing of all Inflight and Ancillary products. For example, Dynamic Pricing of Reserved seating, identification of key drivers affecting sales of Car Hire and Travel Insurance, optimising the inflight sales packing plans to maximise revenue & margin, and generation of new product revenue streams, product bundles etc.

In addition, you will be responsible for daily management of several ancillary product lines such as Car Hire, Hotels, and Travel Insurance etc, ensuring all contract deliverables are being achieved and working with Sales and Marketing teams to deliver the required level of customer communications and digital developments. You will also assist in the mentoring and development of other members of the Ancillary Finance team.

Ideally from the Retail, Travel, FMCG or E-commerce, sector, you will be a self-starter with the ability to work autonomously and see the contribution you make to the success of the business clearly linked with your work, in this very high growth area.

  • Responsible for all reporting needs of the department, including:
    • Ancillary sales reporting to identify the key conversion drivers and price optimisation opportunities.
    • Customer traffic flow measurement by device type & sales channels utilising AB functionality options to maximise Ancillary product exposure.
    • Forecasting key metrics for all Promotional & Marketing campaigns.
    • Analysis of Inflight sales data to drive product range profitability recommendations & operational cost savings suggestions.
    • Mentoring and developing the Ancillary Finance team.
  • Daily Ancillary Product Management, including:
    • Negotiating & contracting commission rates with third party service providers.
    • Managing the IT integration of new services or products.
    • Working with the Sales & Marketing team to create successful sales campaigns.
    • Monitoring key Contractual metrics.
    • Resolving escalated Customer Service issues, authorising provider payments etc.


  • Qualified ACA/ACCA/CIMA/CPA accountant or graduate of a highly analytical discipline (e.g., statistics, mathematics, computer science, engineering) with 1-3 years post qualification experience.
  • Strong computing skills in Excel, Power BI, OLAP cubes, Google Analytics.
  • Excellent commercial awareness and analytical skills and are essential.
  • Excellent prioritisation and self-starter skills.
  • Excellent communication, presentation, influencing and interpersonal skills.


Permanent role with a Competitive Salary, Bonus, Airline benefits, Flexible benefits (Pension, Healthcare, Additional leave, Gift vouchers etc)

To apply for this job please visit www.linkedin.com.

Iztok Franko

I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands. Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.