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Business Manager, Product Offering

Iztok Franko

Website Finnair

About the job

Our goal is to be an international winning team, ensuring Finnair’s successful future. Our values – commitment to care, simplicity, courage and together – guide our actions. As an employer, Finnair is one of the best. We deal with an unprejudiced manner towards future possibilities. We have fun at work. We care about each other, help each other, and respect each other.

CX & Product unit is responsible for Finnair’s customer experience concepts and commercial offering. The team is leading Finnair towards Modern Premium Airline strategy objectives – focusing on the essentials, giving choice for our customers, and delivering sustainable and smooth services in all physical and digital touchpoints.

We are now looking for a


to contribute to Finnair’s commercial strategy by managing selected ancillary service categories. You will be part of the Product Offering team driving sustainable, profitable growth by developing customer needs driven commercial offering while maximizing Finnair’s revenue and profit.

In this role, you will be responsible for the general management of selected ancillary services. You will contribute to our commercial offering strategy creation and implementation together with the team and will be responsible for creating business plans for your own categories. You will drive innovation and lead business development from ideas to commercial products.

You will monitor business performance and customer experience and initiate actions in collaboration with stakeholders to optimize the profitability of total offering. You will work closely with in Revenue Management & Pricing, Customer Engagement and Digital Services.

To achieve this, you will be creating insights on customers and the business to support decision making by

  • Analyzing business performance, business opportunities, competitors, and markets
  • Modeling customer needs and behavior (e.g., willingness to pay)
  • Developing and following KPIs to steer offer optimization
  • Creating business cases and financial forecasts

To succeed in this role, we are looking for someone who has

  • Commercial mindset with competence in interpreting complex business problems using data
  • Ability to create business analyses and -cases and building an understanding of consumer needs
  • Experience in strategy, portfolio and/or product management
  • Understanding of digital service creation and development in digital environment
  • Ability to cut through complexity to identify high impact opportunities and find simple solutions
  • Good social and cross-organizational leadership skills
  • Excellent communication and presentation skills in English, other languages are considered an asset
  • Master’s degree in relevant field
  • Minimum 3-5 years’ experience in product/business management, business development or similar roles, preferably in consumer business environment

We offer you an exciting opportunity in the fast-changing aviation and travel industry working with friendly and competent people, wide personal development opportunities, not forgetting the great employee ticket benefits allowing you to experience the world again after these few years of travel restrictions!

Additional Information

  • Job type: Permanent, full time
  • Start date: As soon as we find the right candidate

Please apply with your cover letter, CV and salary request via Workday no later than May 17th 2022.

Should you have any questions, please contact Valtteri Helve, Head of Product Offering (+358 40 725 0636) on May 5th, 2-3 pm or May 10th, 9-11 am Helsinki time.

To apply for this job please visit www.linkedin.com.

Iztok Franko

I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands. Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.